📋 STEP 1 — Set Up Your Foundation

Create Business Manager

1. Go to business.facebook.com
2. Click "Create Account"
3. Enter business name, your name, email
4. Add your Facebook Page
5. Add your Ad Account (or create new)
6. Add payment method

Install the Meta Pixel — MOST CRITICAL STEP

Do this before running a single ad

Business Manager → Events Manager → Connect Data Sources → Web → Meta Pixel → Copy Pixel ID → Install on your website

Why the pixel is everything:

• Tracks who visits your website
• Tracks who buys, signs up, adds to cart
• Builds Custom Audiences from your visitors
• Powers the algorithm to find similar people
• Without it — you're advertising blind

Install options:

• Manually in website header code
• Via Google Tag Manager