📋 STEP 1 — Account Setup

Create Your Google Ads Account

1. Go to ads.google.com
2. Sign in with Google account
3. Click "New Campaign"
4. Choose "Switch to Expert Mode" (critical — always do this)
5. Set up billing information
6. Set account timezone to Singapore (SGT, UTC+8)
7. Set currency to SGD

Install Google Tag / Conversion Tracking — DO THIS FIRST

Most critical setup step — without this you're blind:

`Google Ads Account → Tools & Settings → Measurement → Conversions → New Conversion Action

Track: ├── Website purchases ├── Form submissions / leads ├── Phone calls ├── App installs └── Import from Google Analytics 4`

Install via:

• Google Tag Manager (recommended)
• Direct code on website
• Shopify / WordPress plugin

What to track as conversions:

Ecommerce: Purchase (with value) Lead gen: Form submission / thank you page Services: Phone call + form + booking Local: Store visit + direction click + call

🎯 STEP 2 — Choose Campaign Type